Ken Willner, CEO of Zumobi suggesting, as we continue to do, that Apps need to be useful, not just marketing fluff:
There are a lot of ways in mobile to get reach, but the promise of apps is a really deep level of engagement,” he said. “You have this incredible platform. The level of engagement is higher than anything we have ever seen in mobile.
Mobile Foxtel for iPhone app allows subscribers to watch more than 30 FOXTEL channels on their iPhone. 
The Hort Service Finder app helps Australian horticultural growers find horticultural service providers close to them. 
Report Litter is the first app in the world to allow members of the public to report people they see littering from or near motor vehicles. 
Vic Heritage explores the histories of the most important and unusual places in Melbourne and regional Victoria. 
The Melbourne Festival app lets users fit the entire Festival into the palm of their hand. 
MSO Learn is designed to teach children and adults alike about the inner workings of the MSO and its musicians. 
Everguide is the ever growing, never sleeping guide to music, entertainment, culture and the arts in Australia 
This great app packs over 55,000 wine and 2500 winery reviews in your pocket. Essential for any wine lover. 
The SuperRacing app, designed for the Herald Sun provided live access to race information for all horse racing events. 
The Wine Regions of Victoria iPhone app is an extensive guide to Victoria’s many wineries. 
RocKwiz is a fantastic music trivia app that will test even the most serious music lover’s knowledge. 
Snap Send Solve makes it quick and easy to report issues and provide feedback to your local council. 
The Daily List is the official Victorian Law Courts app for publishing daily case listing information. 
Gives you the low-down on the companies behind brands you buy in Australian supermarkets. 
In OMG! I can eat that?, Jane Kennedy shares some of her favourite recipes, just without all the unwanted fat. 
Outware Mobile worked with Margaret Fulton to produce her first app for iPhone.