The Australian Financial Review has published a case study on the success of the AFL app that Outware developed for Telstra.
Ramli writes ‘Telstra may have already kicked a winning goal: its AFL smartphone app has been downloaded almost 1 million times and the telco says its $153 million investment in internet rights will soon start to pay off.’
Adam Good, Telstra’s director of digital media and content who is quoted in the article says
“We’ve gone from nothing to becoming the No.1 sporting app in the country…This is the first year and people have a whole new experience they need to get their head around . . . but more than 74 per cent of customers converted from the free trial to the [paid] product so that’s been great.”
Outware Mobile are proud to have played a key role in the success through the development of the AFL 2012 app and are excited to continue working with Telstra in the future.
