The latest generation of smartphones are closer to pocket sized computers than what we think of as mobile phones.
According to the latest IDC IDC Q3 mobile phone tracker (December 2010), Australian smartphone shipments rose 67% year-on-year in Q3 2010, with over 60% of new mobiles now being smartphones.
Apple’s shipments rose sharply to account for 36.5% of the domestic smartphone market, placing Apple ahead of Nokia, with 30.5% market share, to take first place in the smartphone market.
Nokia continues to hold first place in the overall market with 37.6% market share, however the lead has again narrowed, with Apple now leaping to second place overall, with 21.6% market share.
Android-powered smartphones also saw very strong growth in Q3, collectively accounting for 21% of the smartphone market, up from 7.1% in Q2 and only 2.1% in Q1.
Mobile Apps
Mobile applications or apps, let smartphone users access your business in the most efficient way. The interface can be designed from the ground up to suit a smartphone, and the user experience is optimised for the available screen real estate.
App Stores
All major smartphone platforms (iPhone, Android and BlackBerry) also have App Stores; a designated area on the device (usually in the form of an app) for users to discover and download apps.
More Smartphones than PCs
According to a report from RBC, smartphone sales will surpass worldwide PC sales by the end of 2011, approaching 400 million a year.
Outware can help you take advantage of this dynamic and exciting market. Contact us for more information.
