Why go Mobile?

Growth Market

The latest generation of smartphones adds the convenience of a mobile phone with the power of a broadband connected PC in a device that’s smaller and lighter than a deck of cards. According to IDC’s latest Quarterly Mobile Phone Tracker, Australian shipments of mobile phones with a touchscreen or QWERTY keyboard were up 235 per cent year on year for the same period.

Even though the best smartphones have built-in web browsers the customer experience on the mobile web is still limited due to a number of factors like limited screen resolution, slow processors and expensive data connections.

Mobile Apps

Mobile applications or apps, let smartphone users access your business in the most efficient way. The interface can be designed from the ground up to suit a smartphone, and the user experience is optimised for the available screen real estate.

App Stores

All major smartphone platforms (iPhone, Android and BlackBerry) also have App Stores; a designated area on the device (usually in the form of an app) for users to discover and download apps.

More Smartphones than PCs

According to a report from RBC, smartphone sales will surpass worldwide PC sales by the end of 2011, approaching 400 million a year.

Outware can help you take advantage of this dynamic and exciting market. Contact us for more information.