Outware Mobile » BlackBerry

Why Worldwide Smartphone Sales Figures Matter to You

danny — Tue, 23 Feb 2010 18:05:06 +0000

Kevin C. Tofel asks ‘Why should you care about smartphone market share as a consumer’?

There are a number of factors, but I think the main one is software…Developers are following the sales figures because the better selling platforms offer a wider audience interested in the apps being developed and sold.

He uses the latest Gartner market share data to illustrate that there are only three fast growing mobile platforms; BlackBerry, iPhone and Android.

Businesses trading BlackBerry for iPhone

danny — Sat, 06 Feb 2010 03:54:55 +0000

Lia Timson, reporting for The Age that businesses are making the switch from BlackBerry to iPhones.

We’ve certainly seen a massive uptake of the iPhone by the enterprise. Executives just want it and are telling the IT people to just make it work. There are cases where all executives have iPhones and the rest of the staff have Blackberries. Slowly it filters down.

Top Mobile Phones for 2009

danny — Tue, 22 Dec 2009 21:05:43 +0000

According to Nielson, iPhone 3G takes number one spot with 4% of ‘embedded base of all subscribers’, with RIM chomping on its heals.

Top 10 Mobile Phones in Use (U.S.) – January -October 2009
RANK	Device	Embedded Base of All Subscribers
1	Apple 3G iPhone 4.0%	4.0%
2	RIM BlackBerry 8300 Series (Curve, 8310, 8320, 8330, 8350i)	3.7%
3	Motorola RAZR V3 series (V3, V3c, V3m, V3i, V3i DG, V3)	2.3%
4	LG VX9100 (enV2)	2.1%
5	LG Voyager	1.7%
6	Samsung SPH-M540 (Rant)	1.5%
7	RIM BlackBerry 9530 series (Storm)	1.4%
8	LG VX9700 (Dare)	1.3%
9	LG Vu series (CU915, CU920)	1.3%
10	RIM BlackBerry 8100 series (Pearl, 8110, 8120, 8129)	1.2%
Source: The Nielsen Company

The Rise of App Marketing

danny — Tue, 24 Nov 2009 00:26:57 +0000

Commentary from Melinda Varley in Business Spectator on the market for mobile marketing:

In the UK – the most sophisticated and saturated mobile market in Europe – marketers spent almost £29 million on mobile advertising in 2008, according to the Internet Advertising Bureau and PricewaterhouseCoopers. The Mobile Marketing Association now expects total spend to reach £1 billion by the end of 2009.

In the US, ad spend on mobile is expected to reach $US6.5 billion by 2012. And although in Australia the medium remains in its infancy, growth is poised to almost treble with communications specialist Telsyte forecasting that spend will grow to $20 million by the end of 2009 from just $7 million in 2008.

Apple’s Mistake

danny — Fri, 20 Nov 2009 01:04:57 +0000

Paul Graham’s latest thoughts about the App Store, and it’s failings.

How would Apple like it if when they discovered a serious bug in OS X, instead of releasing a software update immediately, they had to submit their code to an intermediary who sat on it for a month and then rejected it because it contained an icon they didn’t like?

His observations about the industry are also good:

The main reason there are so many iPhone apps is that so many programmers have iPhones. They may know, because they read it in an article, that Blackberry has such and such market share. But in practice it’s as if RIM didn’t exist.

Can anything break this cycle? No device I’ve seen so far could. Palm and RIM haven’t a hope. The only credible contender is Android. But Android is an orphan; Google doesn’t really care about it, not the way Apple cares about the iPhone. Apple cares about the iPhone the way Google cares about search.