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app cost

“What does an app generally cost?”

Working at Outware, a leading Australian mobile app development company, this is a commonly heard question, whether you’re at a BBQ with friends or a meeting with a prospective client.

It seems like such a simple question and the people asking it just want a straightforward answer,


Estimation ambiguity


For Project Managers, estimation is a necessity, whether we like it or not. Often we need to estimate with little or no information, and this ambiguity can make it challenging to estimate accurately. The variability of an estimate is highly correlated to ambiguity. The higher the ambiguity, the higher the variability, and vice versa.


Which project environment would you prefer to work in?

  • Arrive at work, sit down, be pushed to deliver more/faster, complain about the client, go home.
  • Arrive at work, be celebrated/appreciated, collaborate with your team, feel the camaraderie when pushing to deliver more, understand where the client is coming from, have a laugh,