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In the early stages of product design, it is easy to make assumptions about what your users need or want. Product design usually begins by evaluating a target market and addressing a gap or opportunity, and it is easy at this stage to allow internal bias and business drivers (such as profit or growth) to dictate product features.  



While it may seem counterintuitive, the existence of constraints can often lead to innovative designs and clever solutions. When designing an experience, a process, a project or product, constraints impose boundaries and limitations. It is the need to overcome these boundaries and limitations that can inspire innovation.

Constraints force a team to work together to either come up with a creative solution to side-step an impediment,


No* Or Apple's Plan for iOS on the Mac

If you’re old like me, you might remember back when Apple dropped the bombshell that the next generation of Macs would come equipped with *gasp* Intel processors. For the decade leading up to this transition, Macs had been built around the PowerPC CPUs, but as Steve Jobs explained in the 2005 WWDC keynote,