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prototyping

In the early stages of product design, it is easy to make assumptions about what your users need or want. Product design usually begins by evaluating a target market and addressing a gap or opportunity, and it is easy at this stage to allow internal bias and business drivers (such as profit or growth) to dictate product features.  

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constraints

While it may seem counterintuitive, the existence of constraints can often lead to innovative designs and clever solutions. When designing an experience, a process, a project or product, constraints impose boundaries and limitations. It is the need to overcome these boundaries and limitations that can inspire innovation.

Constraints force a team to work together to either come up with a creative solution to side-step an impediment,

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No* Or Apple's Plan for iOS on the Mac

If you’re old like me, you might remember back when Apple dropped the bombshell that the next generation of Macs would come equipped with *gasp* Intel processors. For the decade leading up to this transition, Macs had been built around the PowerPC CPUs, but as Steve Jobs explained in the 2005 WWDC keynote,

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