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Your competitor just released a new voice experience for their customers. Their ads are blowing up social media, and industry publications are praising their customer-centric marketing strategy. What do you do?

A lot of businesses feel pressured to adopt the newest, shiniest technologies as soon as they’re available. This is particularly true of businesses trying to compete at a higher level where one or more large players have typically dominated the market.



An app is an important strategic addition to your business. In order for your app to be a success, it’s important to have a clearly defined strategy around what you want the app to do, what value it should hold for your users, and how it should evolve and change in the future.

To gain a better understanding of mobile strategy,



Walking through a shopping centre or supermarket, you are bound to see people looking down at their phones. Mobile technology allows consumers to access a range of services on-the-go, and shopping is a key example of this. However, online shopping is not the only opportunity that mobile technology holds for retailers. Mobile apps present an innovative way for retail businesses to connect with their customers and enhance the in-store shopping experience.