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AR – the Inexorable March

With the advances in technology over the last ten years, it is amazing to see that the retail experience has remained largely unchanged. Although the internet has stolen the echo of a million footsteps, those that still brave supermarkets and clothes shops are mirroring a pilgrimage which hasn’t changed since the dawn of time. They might be self-serving at the checkout but,

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prototyping

In the early stages of product design, it is easy to make assumptions about what your users need or want. Product design usually begins by evaluating a target market and addressing a gap or opportunity, and it is easy at this stage to allow internal bias and business drivers (such as profit or growth) to dictate product features.  

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At Outware, Part of Arq Group, we always keenly follow all the latest trends in the rapidly evolving mobile technology ecosystem and search for future opportunities that the latest technologies present. Machine Learning and AI have been experiencing a massive boom thanks to growing public interest and technological advances in recent years, and we’ve been conducting various experiments of potential new use cases with this technology on mobile devices.

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