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An app is an important strategic addition to your business. In order for your app to be a success, it’s important to have a clearly defined strategy around what you want the app to do, what value it should hold for your users, and how it should evolve and change in the future.

To gain a better understanding of mobile strategy,


Outware Hackathon #005 – Beyond Smartphone from Outware Mobile on Vimeo.

On September 24, Outware hosted our fifth Hackathon, this time in conjunction with Melbourne IT and Infoready. Outware Hackathons are designed to bring together employees from different parts of the business with the aim of developing innovative projects.



Walking through a shopping centre or supermarket, you are bound to see people looking down at their phones. Mobile technology allows consumers to access a range of services on-the-go, and shopping is a key example of this. However, online shopping is not the only opportunity that mobile technology holds for retailers. Mobile apps present an innovative way for retail businesses to connect with their customers and enhance the in-store shopping experience.