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Your competitor just released a new voice experience for their customers. Their ads are blowing up social media, and industry publications are praising their customer-centric marketing strategy. What do you do?

A lot of businesses feel pressured to adopt the newest, shiniest technologies as soon as they’re available. This is particularly true of businesses trying to compete at a higher level where one or more large players have typically dominated the market.


No* Or Apple's Plan for iOS on the Mac

If you’re old like me, you might remember back when Apple dropped the bombshell that the next generation of Macs would come equipped with *gasp* Intel processors. For the decade leading up to this transition, Macs had been built around the PowerPC CPUs, but as Steve Jobs explained in the 2005 WWDC keynote,


iOS 12 Digital Health

Every year in June, Apple holds its Worldwide Developers Conference (WWDC) to show off the shiny new features planned for the next release of iOS. People from all over the world flock to San Francisco and tune into the live stream to witness this event. The feeling is akin to the excitement experienced by eager children unwrapping gifts on Christmas Day.