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While it may seem counterintuitive, the existence of constraints can often lead to innovative designs and clever solutions. When designing an experience, a process, a project or product, constraints impose boundaries and limitations. It is the need to overcome these boundaries and limitations that can inspire innovation.

Constraints force a team to work together to either come up with a creative solution to side-step an impediment,



Your competitor just released a new voice experience for their customers. Their ads are blowing up social media, and industry publications are praising their customer-centric marketing strategy. What do you do?

A lot of businesses feel pressured to adopt the newest, shiniest technologies as soon as they’re available. This is particularly true of businesses trying to compete at a higher level where one or more large players have typically dominated the market.


No* Or Apple's Plan for iOS on the Mac

If you’re old like me, you might remember back when Apple dropped the bombshell that the next generation of Macs would come equipped with *gasp* Intel processors. For the decade leading up to this transition, Macs had been built around the PowerPC CPUs, but as Steve Jobs explained in the 2005 WWDC keynote,