Inspired by Benedict Evans’ recent presentation, Mobile is Eating the World, this week’s podcast is all about why mobile is important and how a mobile strategy is essential to business success. Keith Smyth (Android Team Lead) is joined by Danny Gorog (Director/Founder), Peter Collins (UX & Visual Design Manager) and myself, Lucia Vuong (Marketing Manager), to talk about setting the right goals, choosing your audience and technology platform, and planning for the long run.
This is also our final episode for the year. Thanks to everyone who’s been listening to Season 1, it’s been a fun and rewarding experience. We’re very excited about the new year and bringing you even more insights about the mobile industry.
Look out for our end of year wrap with predictions for 2015, due to be released mid-December.