In 2011, Telstra and Outware Mobile began working together on the AFL Live Official App to bring footy fans their favourite sport on smartphones and tablets. Since then, the app has been continuously updated and enhanced, making use of the latest technologies to deliver an award winning mobile sports entertainment experience. In 2014, this partnership delivered a revitalised mobile experience for Club Apps as well as the world’s first live sporting app for a wearable device in the AFL Live App for Pebble. In 2015, we extended this innovation to the Apple Watch.
New features are continuously being added to the app, taking into careful consideration user feedback as well as analysis of existing user behaviours through analytics. The challenge is to maintain a balance between a simple and intuitive user interface with the desire to add value to the subscription offering.
The app features:
- Live match streaming, radio, scores and detailed match and player stats
- Video on demand: Match highlights, match replays and press conferences
- Subscriber only content
- Customisable push notifications
- Match previews and match summaries
- Player profiles, ladder and game start reminders
The AFL Live Official App is Australia’s most popular and top grossing live sporting app. Along with the complete suite of Club Apps, the AFL Live Official App has had over 3 million downloads.